Independent hotels, guesthouses and residences — booked straight with the people who run them. No commission in the middle.
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Your booking is with the people who will actually check you in. No reseller between you and the room you picked.
Deposits, cancellation terms and tax are quoted by the property's own engine, so what you are shown is what you pay.
Hotels, guesthouses and residences run by their owners — the sort of place that does not show up first on a marketplace.
List it on BookingHQ, take direct bookings with no commission, and get a website on your own domain.